Post by account_disabled on Feb 20, 2024 3:40:05 GMT -5
Analysis of the target audience. Before developing the UTP, it is necessary to clearly understand to whom it will be directed. Consider that different CA segments (and often there are several of them) have different needs and " pains " . The best option is not to try to cover all groups of potential customers, but to single out one main one. Checking competitors. Analyze the site, social networks, order a product or service from companies that are your competitors on the market. This is how you will understand whether their UTP is true, how unique it is, and how the promises offered to customers are fulfilled.
Finding a solution to CA problems . Put yourself in the place of your potential consumer, think about his " pain " and the solution with the France Phone Number help of your brand. Creating a unique advantage. This step is necessary if the product or service itself does not stand out from the rest. Think about what you can offer CA, what similar companies do not have, and what benefit it will bring to the client. The main thing is to think out of the box and not use clericalism. The offer "Quality selection of glasses and an individual approach to each client " will not become a UTP, because a potential buyer, when contacting an optician, by default expects a specialist's consultation.
But the phrase: "X brand case as a gift with the purchase of any frame" sounds more convincing. The client already understands that regardless of whether he chooses glasses for UAH 500 or UAH 3,000, he will receive a high-quality case (after all, there is an emphasis on the brand of the accessory), he sees a specific advantage of your optics and benefits for himself. Analysis of earnings. All the information collected in the previous stages should be structured and shortened. List the client's values from strongest to weakest. Analyze what you can really do and what seems implausible. Creation of UTP . After shortening the information, summarize it in one sentence.
Finding a solution to CA problems . Put yourself in the place of your potential consumer, think about his " pain " and the solution with the France Phone Number help of your brand. Creating a unique advantage. This step is necessary if the product or service itself does not stand out from the rest. Think about what you can offer CA, what similar companies do not have, and what benefit it will bring to the client. The main thing is to think out of the box and not use clericalism. The offer "Quality selection of glasses and an individual approach to each client " will not become a UTP, because a potential buyer, when contacting an optician, by default expects a specialist's consultation.
But the phrase: "X brand case as a gift with the purchase of any frame" sounds more convincing. The client already understands that regardless of whether he chooses glasses for UAH 500 or UAH 3,000, he will receive a high-quality case (after all, there is an emphasis on the brand of the accessory), he sees a specific advantage of your optics and benefits for himself. Analysis of earnings. All the information collected in the previous stages should be structured and shortened. List the client's values from strongest to weakest. Analyze what you can really do and what seems implausible. Creation of UTP . After shortening the information, summarize it in one sentence.
Joan And Larry Dugan and family are back from our Holiday vacation! Join in our nightly prayer beginning this Holy week Fri Dec 23 8pm-9 pm ET!